About us
Lynsay Taffe
Consultant and PartnerLynsay has over 25 years’ experience leading reputation management and strategic communications across complex and highly political environments. She specialises in strategic positioning and impact/ ESG communications across media and government relations, digital, advertising and internal communications. Lynsay spent ten years as Director of Communications for British International Investment plc, where she played a central role building its reputation through authentic impact communications.
Previously, she led communications for the UK’s Advertising Standards Authority and worked in public affairs consultancy, supporting CEOs and C-suite leaders to achieve positive outcomes on matters that bridge the public and private space. Lynsay holds an LLB (Hons) from Queen Mary University of London and a diploma in Business Sustainability Management from University of Cambridge’s Institute for Sustainability Leadership.
Clare Murray
Consultant and PartnerClare has over 17 years’ experience in marketing and communications across financial services, private equity and impact investing. Her career began at a global financial PR firm in the City of London, where she worked with FTSE 100 clients and advised on complex cross‑border M&A transactions.
Clare then spent four years as part of the marketing team at one of Europe’s leading private equity funds, helping to build its marketing capability, supporting the investor relations team with events and messaging, and leading significant growth in its media profile. Clare spent five years at British International Investment plc, working with Lynsay. During this time, she built and led a specialist sub‑team that significantly raised BII’s profile across Africa through targeted marketing and PR campaigns. She also co‑led media campaigns for large and reputationally important transactions, during a period of strong organisational growth that included the opening of new country offices and increased deal flow.